Empyrean Launches New Brand Messaging, Enhanced Corporate Website Focused on the Critical Role Benefits Play in Building Positive Workplace Cultures11 October, 2021
Houston, TX. [Oct. 11, 2021] Empyrean (www.goempyrean.com), a leading benefits administration technology platform and service provider, announces the launch of its new website and brand messaging aligned with the organization’s mission to help employers create positive workplace cultures by connecting their employees to life-enriching benefits.
Empyrean’s new brand message makes a strong connection between the role benefits play in building a company’s culture and positive organizational outcomes tied to total employee health and wellness. The brand strategy reflects Empyrean’s product roadmap, as the company continues to develop and roll out employee-centric technologies and services along with strategic carrier and service partnerships designed to improve employee experiences and strengthen employer brands.
“Our commitment to building culture through benefits challenges us to continue to think beyond simply managing the complexities around benefits administration,” said Empyrean’s Chief Executive Officer, Richard Wolfe. “How we connect with our clients’ participants, the experience they have using our technology and interacting with our people, are all critical to supporting them as they get the most out of their benefits – both today and in the future.”
Jim Priebe, Empyrean’s Chief Strategy Officer, says that while the organization has always been positioned to support an employee’s ability to better understand, access, and utilize their benefits program, Empyrean is now fully embracing its role in helping employers to improve their employee experience.
“The pandemic has shifted the thinking of many employers, putting a renewed focus on employee experience and employee wellbeing,” Priebe states. “We recognize our ability to improve benefit engagement not only at enrollment, but also on a year-round basis, helping employers connect the dots between building a strong company culture and the important role benefits play in making that a reality. It was important for us to make sure our brand message reflects this.”
“Empyrean’s innovative platform and outstanding service delivery have always set us apart, and we are taking the steps to move the needle even further,” added Priebe. “Now more than ever, we continue see clients and the market coming to us to not only solve their core administration needs, but to also find a partner that can support their benefit strategies and improve employee engagement.”
The launch of Empyrean’s new website and brand positioning comes during a year of significant growth for the organization with the expansion of headcount across all divisions and within the executive leadership team. Much of this growth can be tied to Empyrean’s rapidly expanding client base and roll out of several new technologies and services, including new vaccination tracking features, enhanced ACA reporting capabilities, and the launch of Pilot+, Empyrean’s claims-based decision support and personalized healthcare navigation product.
Since 2006, Empyrean has provided employers of varying size, industry, and benefit plan complexity with the innovative technology and best in class service necessary to accelerate their benefits strategies and bring their benefit programs to life. Empyrean’s platform and services were designed to create connected employee benefit experiences that enrich lives, strengthen employer brands, and improve workplace cultures.
Today, more than 3.6 million participants across the U.S. & Canada rely on Empyrean’s cutting-edge systems and best in class support teams to inform and guide their benefit enrollment and utilization decisions. Focused on total employee health and wellness, Empyrean is dedicated to delivering a scalable and tailored benefits experience for all employees and their families by combining innovative technology with employee-centric services to empower participants to better understand, access, and engage with their benefit programs not just at enrollment time, but on a year-round basis.
Empyrean’s platforms and services empower employees to not only better understand the value of the benefit programs offered to them, but to then connect with these benefits in a way that drives better outcomes from themselves, their families, and their organization.
Headquartered in Houston, TX, Empyrean has additional office locations in Minneapolis, MN and Nashville, TN, as well as remote teams located throughout the U.S.
Empyrean is a subsidy of Securian Financial (www.securian.com).
Head of Content & Communications
Empyrean Benefit Solutions, Inc.