Engage on the Go: Mastering Benefits Connectivity to Support Your Mobile Workforce

As working away from the office becomes the new normal, how can you reach employees that work outside of the office, on their feet, or without email – without adding to your workload?

Modern technology is allowing people to connect across distances, channels, and even workspaces like never before. Today’s workforce is more mobile than ever: Approximately 69% of American employers now offer flexible work policies.¹

Remote work and flexible working arrangements are becoming key requirements to attract and retain top talent – but the mobile workforce isn’t simply limited to those employees that telecommute. A wide variety of employees work outside of a typical 8-to-5 office or are frequently on-the-go.

Empyrean’s latest At-A-Glance Guide offers practical steps to engage your mobile employees with their benefits – and keep them engaged – to foster better outcomes for your workers, their families, and your business. Download your free copy of the guide today!

While the concept of mobile remote work has been around for decades, the number of employees enjoying flexible workspaces has skyrocketed in recent years. In fact, there has been a 91% increase in remote work since 2009, and a 44% increase over the past five years alone.²

While the prevalence of mobile work can provide plenty of perks, it also brings with it some major challenges for HR teams to solve.

Remember that mobile workers aren’t limited to those that work from home: These workers also include on-site and traveling employees, shift workers, retail associates, frequent travelers (including salespeople and team managers) and more.

It can be tough enough to get in-office workers to break from their busy schedules and engage with their benefits and resources. With mobile employees, this challenge becomes even more difficult, as these employees often face additional obstacles that can hinder meaningful benefits engagement and optimization.

Unlike your typical office worker, many mobile employees (such as retail, service, and construction workers) are never assigned a personal work email address. Additionally, many workplaces lack a central computer station for employees to check for work-related email in the first place.

And remote employees working from home or elsewhere can miss out on your in-office efforts (such as posters and programs) that their more traditional counterparts enjoy.

This can put a huge dent in employers’ benefits communication strategies – but a mobile-based strategy can boost the benefits of employee engagement for both your mobile and non-mobile participants alike.

Delivering continuous and personalized support to employees, 24/7/365, is a tall order for even the largest benefit teams. This is precisely where modern, mobile-ready benefits administration technology is poised to make a major impact on the success of your benefits strategy. Today’s mobile technology brings robust consumer tools – plus much-needed quality and cost transparency – to everyday benefits utilization.

One example of this technology is Empyrean Pilot+. Pilot+ uses an employee’s claims and benefits data to deliver personalized, holistic, and clear guidance when employees need it most.

By leveraging claims data, artificial intelligence (AI), and behavioral analytics, participants automatically receive the plan-specific and claims-specific guidance they need, right when they need it. Data is aggregated across an employee’s elected health insurance plans and additional benefits, care and prescription needs, and relevant savings accounts to deliver recommendations that encourage smarter plan utilization year-round.

This kind of guidance helps employees navigate and utilize their entire benefits package, plus offers personalized cost estimates and assists filing claims. Employees even receive consistent feedback on their benefits plan efficiency – informed by their own claims data – which leads to better benefits comprehension and smarter plan recommendations during their next open enrollment opportunity.

Best of all, employees receive anytime guidance through the Empyrean Pilot+ mobile app, to reach members of your workforce directly on their mobile devices, wherever they may be.

By offering access to powerful support via one easy app, your participants no longer have to remember multiple benefit sites, logins, or passwords. And with 81% of Americans now owning a smartphone,³ providing benefits resources via a mobile app, push notifications, and other mobile-friendly methods is the convenient way to keep your mobile workforce highly engaged with their benefits while on-the-go.

Self-service benefits enrollment and engagement solutions are an integral part of making your benefits more accessible and consumer-friendly for your participants. While the demand for digital tools increases, however, don’t lose sight of the importance of live one-on-one service – especially as it pertains to your mobile workforce.

For mobile employees that do not have immediate access to a computer, need additional support during enrollment, or have specific questions throughout the plan year, a dedicated service center provides the knowledgeable and personal support necessary to build greater benefits confidence.

And despite common misconceptions, live customer service doesn’t simply cater to older employees: Nearly 90% of Millennials and Gen Z trust live service representatives – while just over 10% trust chatbots.⁴

Service center support lets your employees call upon expert professionals to assist with benefits-related questions, contact and follow up with carriers regarding concerns, and more. Live customer service can be a valuable boost to your employees’ benefits experience and overall satisfaction.

With so many generations in the workplace today, combining powerful technology and live service will also help prevent accessibility gaps for mobile employees across all age groups and technology skill levels.

As the mobile workforce continues to expand across industries, benefit teams must be ready to optimize their strategies to support participants working outside of the office. HR leaders are at the forefront of a major shift in how employees connect with every aspect of their work – including their workspaces, remote teams, company culture, and (of course) their benefits.

Looking for more ways to engage your mobile workforce? Download Empyrean’s newest At-A-Glance Guide today!

If you’re ready to modernize your approach to benefits engagement, connect with Empyrean for a consultative conversation with our experts to discuss your unique benefits administration needs. Our client-adaptive technology and award-winning service will deliver the comprehensive solutions and continuous support to keep your mobile workforce moving in the right direction.

Have thoughts, questions, or comments about this topic? We’d love to hear from you. Feel free to contact us anytime at info@goempyrean.com.

References

1. “The Annual IWG Global Workspace Survey.” International Workplace Group. Zug, Switzerland. March 2019.
2. Reynolds, Brie Weiler. “159% Increase in Remote Work Since 2005: FlexJobs & Global Workplace Analytics Report.” FlexJobs Corporation. Boulder, CO. July 2019.
3. “Mobile Fact Sheet.” Pew Research Center. Washington, DC. June 2019.
4. “The Digital Lives of Millennials and Gen Z.” LivePerson, Inc. New York, NY. October 2017.