Rob Veatch

Director, Business Development

Rob Veatch serves as a Director, Business Development at Empyrean, dedicated to building and developing strong partnerships with brokers and employers in the central region.

And industry veteran with over 30 years of experience in the benefits space, Rob is viewed as a subject matter expert and trusted advisor, guiding employers towards right-sized benefits technology and service solutions to fit the unique needs of their business.  

Rob began his career in health and benefits at HealthPartners, a nonprofit health care provider and health insurance company. From there, Rob joined PreferredOne, a health benefits management company, where he served in roles of escalating responsibility and complexity for 15 years.

Rob then moved to the specialty health carrier side of the industry, serving as Regional Sales Executive for Versant Health, a subsidiary of MetLife, before joining the Empyrean Team.

Rob earned a B.A. from Luther College. He resides in Minneapolis, MN where he regularly volunteers for charitable organizations in his community, including Memorial Blood Centers and the Special Olympics.