Jim Priebe

Chief Strategy Officer

Jim Priebe is Empyrean’s Chief Strategy Officer, leading the group’s Sales, Marketing, and Product teams and focusing on the delivery of solutions that connect benefits and enrich lives every day. 

Over his 30-year career, Jim has been an agent for change in the employee benefits space, delivering several successful market solutions resulting in new businesses and product lines which align with his passion for ensuring all aspects of the insurance and benefits ecosystem work together to provide simplification and education for all users. 

Jim is active in the industry, serving in key roles to help shape, define, and position legislative change at both the federal and state levels. Prior to joining Empyrean, he held executive level leadership positions at Bloom Health, United Health Group (Optum), Mayo Clinic, and Acclaris. 

Jim earned a B.A. in Marketing and Communications from Concordia University. He served in the United States Army Reserves and earned an Army Achievement Medal for outstanding performance in Desert Storm.